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‌Under the claim “Imagine the Future”, this year’s IFA Kick-off event took place at Futurium Berlin, officially launching the trade fair week in a setting dedicated to innovation and forward thinking.

Industry leaders, exhibitors, and media representatives came together to gain early insights into tomorrow’s technologies and emerging trends. The event featured inspiring keynote impulses and valuable networking opportunities — all in the spirit of shaping the future of tech.

On behalf of Haier Europe, Philipp Hartmann, Marketing Director Central Region, was invited to speak about the vision of Haier Europe and trends that influences the design of a new era of living.

Haier Europe introduced the IFA 2025 concept “Naturally Connected” and the connected ecosystem that blends artificial intelligence, environmental responsibility, and user-centric innovation.

Additionally, Haier Europe provided a preview of what each of the three brands—Haier, Candy, and Hoover—will present at the event, highlighting some of the latest product innovations, the introduction of TV product range, and how the hOn app serves as a central symbol of connection by linking Haier’s smart home solutions with users and services, symbolizing Haier Europe’s "Naturally Connected" vision. For more exciting updates, stay tuned to IFA and Haier Europe.

海尔欧洲亮相IFA启动会

揭晓“自然互联”新主题

近日，备受瞩目的2025 IFA（柏林国际消费电子品展）启动会在柏林未来博物馆（Futurium Berlin）举行。本次IFA展启动会以“想象未来”为主题，汇聚了全球行业领袖、展商及媒体代表，共同探讨新兴技术与未来趋势。

作为家电行业的领军者，海尔欧洲受邀出席。中欧区市场总监菲利普·哈特曼（Philipp Hartmann）在演讲中首次向公众阐释了海尔欧洲在IFA 2025的核心概念——“自然互联”（Naturally Connected）。

“自然互联”旨在创建一个深度融合人工智能、环境责任与用户中心创新的智能生态系统。它不仅仅是设备的连接，更是技术与人类生活、自然环境的和谐共生，致力于引领一个更加智能、环保且无缝连接的家居生活新时代。

在“自然互联”的主题下，海尔欧洲预告了旗下三大品牌——海尔、Candy和Hoover即将在IFA上展出的最新产品与技术创新。尤为引人注目的是，海尔欧洲将首次推出其电视产品系列，标志着其在智能家居领域的布局得到进一步拓宽。

hOn应用程序，作为实现智慧互联的核心，将继续无缝整合海尔的智能家居解决方案、用户及各类服务，让设备与人、设备与设备之间的交互变得自然而高效。

从前瞻性理念的提出到具体产品生态的落地，海尔欧洲正以清晰的战略和持续的创新， 塑造智慧生活的未来。更多精彩，敬请期待IFA及海尔欧洲的后续发布。

下届展会时间：2026年09月

展会地点：德国 柏林

展会行业：电子