10 月 4 日至8日，全球食品行业的年度盛会 ——2025 年德国科隆国际食品展览会（ANUGA），在德国科隆国际会展中心（Koelnmesse, Fair Grounds, Cologne）盛大举行。作为全球食品工业的 “风向标” 展会，科隆再度成为行业焦点，吸引了来自近 200 个国家的 140,000 余名专业观众，其中海外观众占比高达 94%，直观印证了 ANUGA 无可替代的国际影响力与行业权威性。

From October 4th to 8th, the annual event of the global food industry, ANUGA 2025, was grandly held at the Koelnmesse, Fair Grounds, Cologne in Germany. As a "barometer" exhibition for the global food industry, Cologne has once again become the focus of the industry, attracting more than 140000 professional visitors from nearly 200 countries, with overseas visitors accounting for 94%, which intuitively confirms ANUGA's irreplaceable international influence and industry authority.

广东煌记食品有限公司深耕零食领域，以 “为消费者提供更高品质、更美味、更健康的零食产品” 为核心使命，携契合国际市场需求的核心产品矩阵亮相展会，凭借创新成为展会上亮眼的 “中国力量”。

Guangdong Huangji Food Co., Ltd. is deeply engaged in the snack industry, with the core mission of "providing consumers with higher quality, more delicious, and healthier snack products". With a core product matrix that meets the needs of the international market, it debuted at the exhibition and became a prominent "Chinese force" at the exhibition with innovation.

专注多维度发力

打造优质零食满足市场

原料端：坚守真材实料，还原食材本味

Raw material side: Adhere to authentic ingredients, restore the original taste of ingredients

撕开包装，没有浓郁发腻的人工香精，只有食材本身的天然香气 —— 这是煌记对原料品质的核心坚守。选用优质小麦磨粉，粉质细腻却保留麦麸的自然颗粒感，每一口都能嚼到谷物的扎实质感；新西兰进口牛奶的加持，酥松层次中藏着乳脂的温润醇香；优质原料“看得见、尝得到” ，黑松露火腿苏打饼干中，融入云南优质黑松露与金华火腿，高蛋白肉馅酥脆饼干则添加高含量牛肉松，口感与营养双重在线……每一款产品都承载 “安心食用” 的承诺。

Tearing open the package, there is no rich and greasy artificial essence, only the natural aroma of the food itself - this is the core adherence of Huangji to the quality of raw materials. Using high-quality wheat flour, the powder is delicate yet retains the natural graininess of wheat bran, and every bite can provide a solid texture of the grain; The addition of imported milk from New Zealand creates a soft and mellow texture with a warm and mellow aroma of milk fat hidden in the layers; High quality raw materials can be seen and tasted. The black truffle ham soda biscuits are infused with high-quality Yunnan black truffles and Jinhua ham, while the high protein meat filling crispy biscuits are enriched with high content beef floss, providing a dual taste and nutrition... Each product carries the promise of "safe consumption".

工艺端：聚焦先进创新，打造差异化品质

Process side: Focus on advanced innovation and create differentiated quality

精准控温的“慢烘焙” 工艺，在减少油脂摄入的同时，完美锁住谷物的原始香气；水果冻干夹心饼干更是突破性应用航天级 - 30℃超低温瞬时冷冻技术，最大程度保留水果的鲜活口感与维生素等营养成分，实现 “一口吃到新鲜果粒” 的体验；一款香菜牛肉馅饼干，依托 FD 冷冻干燥技术，精准还原香菜的独特风味，搭配牛肉的咸香，成为展会上极具记忆点的特色产品。

The "slow baking" process with precise temperature control not only reduces oil intake but also perfectly locks in the original aroma of grains; Fruit freeze-dried sandwich cookies are a breakthrough application of aerospace grade -30 ℃ ultra-low temperature instant freezing technology, which maximizes the preservation of the fresh taste and nutritional components such as vitamins of fruits, achieving the experience of "eating fresh fruit in one bite"; A coriander beef filling biscuit, relying on FD freeze-drying technology, accurately reproduces the unique flavor of coriander, paired with the salty aroma of beef, becoming a memorable specialty product at the exhibition.

包装端：贴合多元场景，兼顾实用与精致

Packaging end: Suitable for diverse scenarios, balancing practicality and delicacy

煌记食品从消费者实际使用场景出发，设计多规格包装，让 “吃饼干” 的体验更贴心：便携装：小巧轻便，适配通勤、差旅等移动场景，轻松实现 “控量解馋”，避免过量食用；常规装：容量适配家庭分享、下午茶搭配、追剧零食等日常场景，性价比更高；精致礼盒装：外观设计简约大气，送礼体面过人，多口味组合，兼顾不同人的口味偏好。

Starting from the actual usage scenarios of consumers, Huangji Food designs multi specification packaging to make the experience of "eating cookies" more intimate: portable: small and lightweight, suitable for mobile scenarios such as commuting and travel, easily achieving "controlling quantity and satisfying cravings", avoiding excessive consumption; Regular set: Suitable for daily scenarios such as family sharing, afternoon tea pairing, and binge watching snacks, with higher cost-effectiveness; Exquisite gift box set: The exterior design is simple and atmospheric, giving gifts with a dignified and outstanding appearance, with multiple flavor combinations, catering to different people's taste preferences.

锚定国际化赛道

推动中国品牌走向世界

ANUGA作为全球食品行业的 “趋势窗口”，为煌记食品的未来发展提供了清晰指引。借助本次展会积累的行业资源，煌记食品计划进一步深化欧洲市场合作，加速国际化布局。

ANUGA, as a "trend window" for the global food industry, provides clear guidance for the future development of Huangji Food. With the industry resources accumulated from this exhibition, Huangji Food plans to further deepen cooperation in the European market and accelerate its international layout.

煌记食品已通过ISO22000 食品安全管理体系认证与HACCP 食品安全体系认证两大国际权威认证。从原料采购的严格筛选，到生产加工的标准化管控，再到储存运输的温湿度监控，煌记建立了全流程食品安全管理体系，确保每一款抵达消费者手中的产品，都符合全球最高食品安全标准，真正实现 “安全、健康、优质” 的烘焙食品承诺。

Huangji Food has passed two international authoritative certifications, ISO22000 Food Safety Management System Certification and HACCP Food Safety System Certification. From strict screening of raw material procurement, to standardized control of production and processing, to temperature and humidity monitoring during storage and transportation, Huangji has established a full process food safety management system to ensure that every product delivered to consumers meets the world's highest food safety standards, truly fulfilling the promise of "safe, healthy, and high-quality" baked goods.

此次参展不仅是煌记食品展示自身实力的契机，更印证了中国饼干品牌在 “健康化、国际化” 转型中的竞争力。未来，煌记食品将持续把握国际零食市场 “场景化、定制化、小批量” 的新趋势，以 ANUGA 等国际展会为纽带，推动更多兼具东方风味与国际品质的零食产品走向全球，进一步

升中国饼干品牌在全球市场的话语权与影响力。

This exhibition is not only an opportunity for Huangji Food to showcase its own strength, but also confirms the competitiveness of Chinese biscuit brands in the transformation towards "health and internationalization". In the future, Huangji Food will continue to grasp the new trend of "scenario based, customized, and small batch" in the international snack market, and use international exhibitions such as ANUGA as a link to promote more snack products that combine Eastern flavor and international quality to go global, further enhancing the discourse power and influence of Chinese biscuit brands in the global market.

下届展会时间：2027年10月

展会地点：德国 科隆

展会行业：食品